The 5 Best New Businesses (Opened Since August 2025) Around Vail Valley

Starting a business in the Vail Valley requires creativity, determination and an understanding of a community shaped by both year-round residents and seasonal visitors. Entrepreneurs must navigate changing consumer needs, a competitive marketplace and the challenges of operating in a mountain environment. New ventures bring fresh ideas to the region, introducing specialty products, personalized services and opportunities for community connection. From independent retailers and food businesses to event services and recreational activities, these enterprises contribute to the local economy while expanding the choices available to residents and visitors. The Best of Vail Valley recognizes emerging businesses that have joined the area's entrepreneurial community.

Glitter Shaker By Sara

Glitter Shaker By Sara brings mobile bartending services to weddings, private parties and other celebrations throughout the Vail Valley. Led by Sara Allor, the business specializes in preparing cocktails and providing beverage service at events rather than operating from a traditional bar location. Its approach combines professional bartending with an energetic presentation, helping hosts create memorable experiences for their guests. By bringing the bar service directly to an event, Glitter Shaker By Sara offers an option for gatherings that range from casual celebrations to more formal occasions.

Mary's Mountain Cookies

Mary's Mountain Cookies brings its signature oversized cookies and other sweet treats to Eagle, expanding a Colorado-born bakery concept that began in 1986. The business specializes in quarter-pound cookies, brownies and edible cookie dough, with flavors ranging from traditional chocolate chip and snickerdoodle to Avalanche, Monster Cookie and Fudge Fantasy. Customers can also choose ice cream-filled cookie sandwiches, while cookie trays and gift baskets provide options for celebrations and special occasions.

Peak Pet Nutrition

Peak Pet Nutrition in Eagle County grew from co-founders Yvette and Mickael's desire to provide their dogs, Luna and Turkey, with wholesome meals made from real ingredients. After observing changes in their pets following dietary improvements, they developed a business focused on gently cooked dog food using fresh meats, vegetables and other whole-food ingredients. The company works with a certified pet nutritionist to develop recipes and follows Association of American Feed Control Officials guidelines in its food preparation practices. Its approach emphasizes ingredient quality, balanced nutrition and convenient meal options for pet owners seeking alternatives to conventional dog food.

Vail Mah Jongg

Vail Mah Jongg began in June 2025 when longtime resident Dana Dance-Schissel started organizing games after learning the tile-based pastime during her recovery from back surgery. What began as a small gathering of friends developed into a community of hundreds of players, including year-round residents, seasonal visitors and newcomers interested in learning the game. Dance-Schissel organizes games and teaches participants without charging fees, emphasizing social connection and the enjoyment of playing together.

Velvet & Sage Women's Boutique

Velvet & Sage Women's Boutique in Gypsum offers a curated selection of women's clothing, accessories, jewelry and gifts with an emphasis on affordable fashion. The locally owned shop carries everyday apparel, outfits for special occasions and frequently updated seasonal collections that reflect different personal styles. Its merchandise also includes limited selections of luxury designer clothing at reduced prices and pre-owned designer wallets, giving customers opportunities to discover distinctive pieces. With both in-store and online shopping options, Velvet & Sage aims to provide a welcoming retail experience for women throughout Gypsum, Eagle and the surrounding Vail Valley.

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